How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 15:31
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.
Perception
Why do people still think Michael Jackson was guilty?
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price
Product